Adobe NEXT//
Authoring the voice of the next generation of creatives.
NEXT is an open call to a generation shaped by AI and defined by authorship. Its brand kit was still a draft, and it needed to hit harder and feel genuine to students who eye-roll at corporate lingo.
We built the brand around what this generation wants, loves and values: singularity, expression and the creative process.
One wordmark, refined into a single ownable style, with a hero static and a motion version made to be remixed.
A mobile-first microsite that invites every student to unlock their creativity and make the next move.
